How to embed Instagram feed on website?
One of the best and most used methods of embedding ig feed on the website HTML is using social media aggregator platforms like Taggbox. These platforms offer a seamless and easy process of displaying all your feed in a unified format. It generates a compatible HTML code, you can copy and paste this code into your website backend.
Key highlights of social media aggregators are:
- Customization feature to help you edit the background, card style, theme settings, font, etc.
- Add banner, CTA button, themes, layout, etc.
- Use the custom CSS feature to personalize the widget.
- The analytics feature is used to get detailed insights about how your audience is behaving with the widget.
- Get sentiment analysis, no. of impressions, no. of visits, click-through rates, and much more.
- Using these platforms you get a moderation feature that gives you full control over the content you display on your website.
- You can highlight the best content, get UGC rights from multiple users at once, and eliminate any irrelevant or inappropriate content from the widget.
Let’s dig deep into this topic and understand why embedding feed is important.
Why do brands embed Instagram feed on website?
Here are some of the benefits of embedding feed on the website. Let’s catch up.
1. Improve dwell time
As we have discussed above, users are 10 times more likely to get influenced by videos. This is an amazing technique to capture their attention and ensure they stay longer on the website. Visual content is highly engaging. With feed being viral these days, people love to spend time watching them, making it an essential aspect to boost the website’s dwell time.
2. Offer accurate product description
Providing text-based product and service descriptions on the website is a strategy everyone uses. Ensuring that your description is relevant and provides every piece of information that the user might require is an essential practice.
Adding to this, a smart decision would be to add IG feed to the website. Use feed to showcase product tutorials, to make it easy for buyers to grasp what your product would look and feel like in real life. This way they can make an informed decision and ensure loyalty.
3. Drive brand loyalty
To turn potential customers into loyal ones, marketers need to create confidence and trust within their target audience. People who are unfamiliar with your brand, or are first-timers, are more likely to be hesitant in making a purchase.
Since Instagram is a trusted source, the majority of your target audience uses it. They post feed promoting their favorite brands and as all know user-generated content is the most trusted form of content as it is unscripted.
To lure these clients, you can add more content to the website and embed feed around UGC to gain trust. Statistics show that 80% of users trust UGC and rely on it before making a purchase decision.
4. Improve website appearance
Adding IG feed to a dull and irrelevant website can transform it and make it more vibrant. It helps in giving your website a new look. It is an excellent opportunity to engrave a lasting impression on your visitors.
5. Boost conversions
Sales and conversions are the deciding factors of success and feed help in escalating your conversion rates significantly. It encourages potential clients and builds trust among the users who in turn engage more and are likely to purchase.
You are now aware of the new and fantastic benefits of embedding Instagram feed widget on the website. Brands show value and build a positive reputation in the market using this technique. If you have not caught up with this strategy, you are missing out on a lot.
It’s easier to implement using social media aggregator platforms. They are capable of improving the efficiency of your website. It’s your time to incorporate this strategy and see your revenue skyrocket.